#BookTok: from romance to rebellion

From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.

Some of the biggest reflect what’s at the heart of BookTok – romance and spice.

In this report, you get front-row seats to how the online phenomenon is impacting book sales.

We’ll show the commercial potential of Booktok – so that you can be at the forefront of spotting creative and commercial opportunities.

Download it here or click below.

You can also watch our webinar on-demand here.

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