B Corp

I lost the vote.

It was a draw, but the deciding vote didn’t belong to me.

So, next Monday, the whole team is going vegan for the day.

I’m gonna need some more recipes (please share any good ones!).

Next Monday is a small thing, but part of a bigger plan.

Part of my ambition for the business this year is working on its soul.

The things we believe in, the choices we make and the sacrifices that define us.

I’m not big on resolutions, they’ve never really worked for me.

Instead, I like to define a big goal, then find ways to make little changes along the way (if that’s your thing have a look at Tiny Habits by BJ Fog).

So that’s what we will be doing as a team. We’ve all committed to work harder at being more sustainable, in our own way.

The Monday challenge is part of this.

We all come up with some ideas on how we could make our lives more sustainable, put them to a vote then try it out the following week.

Small steps.

Because action shows we can do something.

It gives the motivation to make a start.

And we’ll be holding each other to account (by showing pictures of what we’ve made).

This is where confidence and momentum come from.

Each week a different challenge.

They won’t all stick. I’m going to find some a lot harder than others.

But it’s the direction of travel that matters.

The route towards a bigger goal.

What is this bigger goal?

We’ve decided to start our journey to becoming a BCorp.

It’s not easy, but it’s the right thing to do.

It will mean redesigning our business to be more consciously aware of our role and responsibilities.

To make the right choices.

It’s going to be tough.

We’re close on some areas, miles off on others.

But it’s the right thing to do.

It will help articulate our ambitions and focus our efforts.

It’s food for the soul.

I’ll keep you updated on how we get on.


By: Jeremy Hollow

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