Feeling the squeeze: #BudgetTravel on TikTok

Inflation is here and it’s wreaking havoc on travel budgets.

The B Corp diaries (2) – the company soul

I thought we’d be further along. I was naïve when I first started thinking about becoming a BCorp.

In conversation with…Simon Scrivens

I’ve had the pleasure of working with Simon (Chief Marketing Officer for Health & Care at Sodexo) for a number of years.

What makes our approach different?

What makes us stand out?  Two simple ideas.

Going viral: the psychology of how and why we share on social media

It’s 2008. And the boys of South Park are trying to break the internet.

How to market to LGBT+ audiences

Pride month is over.  As the flags come down, there’s a lot to learn.

#BookTok: from romance to rebellion

From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.

Turning the page: What the book industry can learn from Booktok

From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.

How social commerce is transforming online shopping experiences

Social media is everywhere. It touches virtually every aspect of our lives.

How to stand out as an intern applicant

543. It's a number that is difficult to wrap your head around.