Why Social Listening Falls Short and How to Fix It?

Why Social Listening Falls Short and How to Fix It Social Listening has become a staple in understanding brand health and consumer sentiment.

#Spoonie. Think you’re tired? Think again

Many struggle to comprehend the depth of chronic exhaustion, thinking it's just about feeling tired.

Disrupting the Shopping Cart: The Impact of Social Commerce on Traditional Retail

In a world where the next purchase is just a scroll away, social commerce is revolutionizing how we discover and buy everything from house plants to skincare.

Why should your insight come from social media instead of surveys?

Strip social media data back to its bare bones, and you’ll see what makes it unique.

In conversation with…Peter Markey

We were lucky to get hold of 

In conversation with…Emma Gervasio

What was your first-ever job? It was at Cooper’s & Lybrand in Leeds, in their corporate recovery team.