When we talk to each other it’s much more natural, spontaneous. It’s more normal.
We’re not answering questions, responding to ‘stimuli’ or trying to pretend it’s not weird having a stranger in your house studying you.
Social Media is a place where people talk to each other.
Of course, it has its norms and peculiarities, but the data shared across social platforms is a more natural reflection of what people choose to talk about.
This is what makes it different from traditional market research.
This is why you should care.
Social data can show you a side of life that you simply can’t get from more traditional market research.
This is the social difference.
It takes data, thinking, creativity and sometimes a load of hard work.
But, oh boy, is it worth it.
It’s not automatic. It doesn’t come in a dashboard.
That’s just information.
True insight lights up a room (or conference call).
Turning social data into human insight is what we do.
We find patterns in human behaviour that reveal new opportunities.
The market is full of social listening platforms.
The human touch.
Human analysis is central to how we work, not an afterthought.
People understanding people lets us see what others miss – the emotions, experiences and context that drives people’s attitudes and behaviours.
It works at two levels.
- First, how we process social data. People get people. We’re not confused by sarcasm, banter, implication, emojis or complex language. We can follow threads and look things up. This lets us unlock a lot more value from the data we work with.
- Secondly, meaning matters. We’re skilled quant and qual researchers. We’ve got a full range of techniques and experience to help us work the data. We know how to spot patterns, explore meaning and synthesise. We don’t stop at what’s happening. We go deeper to find out why. We keep going until we’ve understood what it all means to you.
Then there’s context.
We know that data is often meaningless without context. We place what we find in social with what’s happening in the offline world. This creates a more mature, considered view of what it means to you, your market, your audiences
We also hear a lot of frustration out there.
We promise that we’re not: a platform, an API, analytics, big data, tagging, word clouds, mystifying and inflexible dashboards, AI, machine learning, automated, or using mystical algorithms.
We’re also not going to try and tie you into a long contract.
Come to us with a business challenge.
We’ll work with you to find the right solution.