Audience segmentation

Audience segmentation

  • Social media audience analysis
  • Social network analysis
  • Visual identity
  • Audience targeting
  • Semiotic analysis
  • Social media profiling
  • Behaviour segmentation
  • Category influencers
For brands who want to find, reach and engage new consumer tribes

People go to social media to find their tribe and share their passions. Meaning brands can best understand and reach their people by looking online.

We help businesses landscape and size significant new online communities. By figuring out what makes them tick, we uncover their unmet needs and different routes of influence.

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“This project truly was ground-breaking not just for Colart as the client, but also Listen & Learn in the way they devised an approach on the go with this study to help deliver the insights at depth that no other agency we discussed the project with could. Since the brief required both quant and qual approaches to be welded but at scale, L&L helped shape a Big Qual approach that helped us answer our questions on the brief extremely precisely.

The resulting insights were also delivered to us compellingly and the data produced in the process was a gold mine in itself for not just current, but also future opportunity scoping.”
Jatin Kuckreja - Global Insight Director, Colart
How we helped Colart engage new audiences

Colart (a leading global art supplies brand) had a challenge. They needed more than organic growth to meet their targets. They needed to find new audiences and had a hunch that they could find them online. But where to start?

Working together, we designed a multi-source approach (search, text and visual social) that helped landscape the world of graphic art – finding +160 tribes of artists. From this we delved into priority tribes, bringing them to life and helping us understand their needs, motivation and frustrations.

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