What we're about
We started Listen & Learn Research because we were frustrated at the sheer lack of decent insight coming from social data.
So we designed a better way, one that uses real people not machines to really understand consumers.
The result is what we knew was there, but has been out of reach when simply listening. Insights into what really matters to people, in their own words, in their own terms.
No bias. No fake measures. No hype.
Just the inspiration you need to make your organisation better.
Our work, their words
“We’ve benefited from some significant findings – gained from social learning, which has opened doors and produced results which are of significant value to our client base.”
“We were reassured by the overwhelmingly positive tone of the comments. The fresh insight provided into young people’s attitudes towards the expedition section, prompted us to conduct a review of the rules around the expedition and the potential to differentiate them between Bronze, Silver and Gold.”
“The outcome from the social learning exercise provides an excellent backdrop for taking the project forward. It provides both familiarity in terms of topics but also new insight into the way people are communicating and discussing the issues. I particularly appreciate your analysis of getting from “I to We” which gives some pointers for potential challenge areas.”
“We work with some global FMCG brands that are learning through this kind of ‘audience first’ research. What Listen & Learn Research has given us is social listening, but with a completely different, much richer level of semantic and contextual analysis.”
“2 years ago we faced a strategic challenge – we had occupancy rates of 95%, NPS scores over 50% and high levels of loyalty, but we lacked a clear understanding of what we needed to improve for our guests. We worked with Listen & Learn Research who analysed over 40,000 guest questionnaires and trip advisor reviews to properly understand the sentiment of the comments and the common causes of detraction for guests.
The insights reshaped our strategic direction and refocused resources and investments, with results showing high guest quality scores, increased sales and higher levels of loyalty.”
Founder: Jeremy Hollow
Listen + Learn Research
55 Hare Lane, Claygate, Surrey, KT10 0QX
Listen + Learn Research
We work with organisations where consumers are vital to their success. This includes:
- Consumer goods
- Financial services
- Travel + Leisure
We can work globally (it is the internet) and so far we’ve helped organisations better understand consumers in:
- China, Japan
- UK, France, Germany, Poland, Russia, Spain, The Netherlands
- USA, Canada
- Mexico, Brazil