Use natural consumer feedback to help you innovate and make better products..
Social Media Research helps you draw insights from thousands of connected conversations from all walks of life. This gives you first-hand, consumer perspectives that will help boost each stage of your innovation and product development process.
We help firms create new ideas as well as test new concepts and products.
Coming up with good new ideas on a regular basis is hard work. Let thousands of consumers help you out.
Riding the wave of new product development is vital to many industries. For this to work the innovation process needs to engage with consumers in the right way so as to identify those areas of unmet demand that will result in a successful launch. We can help in a number of ways:
- Learn about and engage with your early adopters.
- Generate new ideas based on unmet demands.
- Understand barriers to adopting new products.
Case study: Click here to find about how we helped E.ON understand what drives peoples’ interest in energy.
Concept & Product Testing
Today’s approach to product development tends to be quick and often. Firms will release products into the market quickly so that they can learn from consumer feedback and quickly iterate. Of course capturing feedback is key to making the most of this approach. We can help you by:
- Tracking consumer feedback to any new product launch.
- Drawing insights about performance and consumer reaction.
- Test reactions across different markets.
Case study: Click here to find about how we helped a global Tech giant understand developer reaction to a major new product release.