Staying relevant and engaging means you need to stay close to your customers; you need to really see the world as they do.
Social Media Research is the answer. It can give you rapid, but considered insights into what consumers (customers or not) are saying about your brand. Now, not in three months’ time. With insights based on thousands of social media conversations, you can:
Looking at the customer experience using Social Media Research can open your eyes to a whole new world of insight. A world where consumers say what they like rather than answer survey questions.
The thousands of conversations taking place every day across social media are creating a vast amount of information about brands, markets and customers’ experiences with them.
Using first-hand conversations, Social Media Research can create insights from this which will give you a unique view into the real customer experience.
We can help you take a considered approach to understanding this type of customer feedback and give you the insights you need to help your business.
Moments of Truth
Social Media Research lets you see what consumers see when they find out about you online. Helping you understand how it influences what they buy, and why.
“Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google we call this online decision-making moment the Zero Moment of Truth”
It’s now so easy to go online to find reviews, videos and all manner of discussions about the products and services we’re interested in. Google found that the average consumer uses over 10 different sources of online information before making a decision. This is having a huge impact on how we buy.
By tapping into thousands of conversations about your brand and the market, we can help you see what consumers see.
Content & Communications
Develop a content strategy that speaks directly to your audience with Social Media Research.
Case study: Click here to find about how we helped Microsoft optimise its Cloud Computing content strategy.
Whether it’s on- or off-line; TV, Radio or print; Social Media Research can help you understand how your different campaigns are performing.