WHY WOULD CUSTOMERS HELP YOU INNOVATE?

The question

Some of E.ON’s customers are happy to help the company innovate and develop new product ideas. E.ON was keen to find out what motivated them to take part.

Our approach

E.ON’s Home of the Future competition generated a fascinating debate around potential solutions to today’s energy challenge. We were able to analyse these conversations to find what sparked people’s interest.

The answer

We were able to determine what people cared about and what motivated them to get involved. This enabled us to segment the audience by their interests, letting E.ON better understand how to engage with them more effectively.