INFLUENCING THE INFLUENCERS

The question

Our client wanted to understand who was influencing the online conversation about Type-1 diabetes in a number of countries.

Our approach

We combined search tools and social listening to identify who was taking part in the conversation. We then analysed the different speakers to identify and profile the most relevant and influential.

The answer

We developed an Influencer Handbook for each country, highlighting and profiling the most relevant influencers in each. Our analysis also gave them tips for opening up the conversation and engaging with them more effectively.