Measuring programme impact

The Question

BBC Radio wanted to know if the Woman’s Hour Power List programme had actually worked.

Our approach

By collecting social data, as well as listening to conversations prompted by news articles, we were able paint a comprehensive picture of how the Power List programme was received by listeners and by the media.

The answer

We were able to tell the BBC if people agreed with who was included in the list and determine whether the list was successful in provoking a debate about women’s power in society.

“Firstly, what a great piece of work, thank you so much. As well as the Marketing and Audiences team, the programme team will find this hugely interesting. The thing that strikes me is the level of detail you achieve, analysing just one big moment.  Programme teams rarely get such rich and insightful analysis of their content.”

Rose van Order / Senior Planner