“MyMum”: a rough guide for marketers, researchers + planners

It’s that time of year again. 

The ‘tell us why your mum’s the best, and win some stuff’ campaigns are in full swing. But, really? We’re a few weeks in and is this the best we can do? It’s just all a bit dull.

I don’t think our mums would be very proud. 

So, to stoke the creative pot a little, we looked at how people really talk about their mums on social. We found five big themes that explain how we feel. It’s not rocket science (after all, we all should know our mums pretty well…), but there are plenty of ideas for raising your Mother’s Day creative energy. 

So, we’re proud to present: MyMum a rough guide for marketers, researchers and planners