Throughout the year, we conduct research as part of our Original Insights series.
These are projects we commission ourselves, to explore interesting questions and showcase social listening research as a tool for making better decisions.
Our starting point for this work was the realisation that food advice has become deafening. It feels like every day there’s a new diet, new scare or a new miracle cure.
But, we all know it’s more complicated than the headlines make out. Helping your family eat well and be healthy is a life-long, everyday mission, one with many twists and turns.
So we decided to explore: how mums in the UK talk about being healthy, how and who they’re influenced by, and see what this means for brands.
And so our starting point became: how do UK mums decide what’s healthy?
See our report on SlideShare.