McDonald’s ‘bereavement’ ad could have been better, but they shouldn’t have pulled it

McDonald’s pulled their ad about a boy and his father due to a social and traditional media ‘storm’.

“MyMum”: a rough guide for marketers, researchers + planners

It’s that time of year again. The ‘tell us why your mum’s the best, and win some stuff’ campaigns are in full swing.

Adulting: 12 ideas for Marketers, Researchers + Planners

Adulting made the short list on the American Dialect Society’s word of the year.

Do you really know the personal stories that drive demand in your market?

Conversations on social tell a story A story that's shaped by what people talk about (in this case the endless quest to be happy with your hair).

Winging it: how listening to airline customers, lets you get to the root of the problem

One of the pillars of business growth is keeping your customers happy.

Trust me, I’m a global financial institution…

...how we listened to customers to learn the emotional language of trust Repaying the trust overdraft In March 2016, as the Banking Standards Board nervously published its first annual report, top executives from several major banks commented that they expected fines to keep coming for at least the next 4 years.

BBC Radio 4 Woman’s Hour Power List: did it work?

A report looking at how well BBC Radio 4's Woman's Hour 'Power List' programme started a conversation in social media about women and power.

How did UK citizens react to the choice of their countrymen to join the war in Syria?

The Syrian war is the most socially mediated conflict to date.

How do mum’s decide what’s healthy

Throughout the year, we conduct research as part of our Original Insights series.

Repaying the trust overdraft

A new approach for measuring, establishing and building trust.