“OMG! I fancy the gardener!!!”
Picture this, you’re a relatively new mum.
Looking for growth? You could argue that the Insight team’s job is to help kick-start organic growth.
Finding creative opportunities The early stages of the creative process, either for pitching for new business or for selling-in campaign ideas, tends to look a bit like this:
A tricky audience When it comes to talking about how they feel, the male audience can be tricky.
Up until now most of the conversation about social media research / listening has been about the interactions between brands and consumers.
Food advice is everywhere Brands and publishers fill our screens with new diets, food scares and miracle superfoods.
The case for using online reviews Why would one do mystery shopping? From a management or HR point of view, it can serve as a disciplining stick – if staff are aware of mystery shoppers, they are more likely to be on higher alert when attending to guests.
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