Having said a slightly emotional goodbye to my wife and two boys, I’m now sitting in T5 Heathrow waiting for a flight to Miami. Not normally how I’d spend […]
This week sees a bit of a milestone for us, it’s our 3rd birthday.
What a year it’s been.
We’ve seen social listening research gaining momentum, evolving and maturing […]
In case you missed last week’s Aura Social Media seminar, here’s a quick summary of what we covered in our session.
What the heck is social listening […]
There’s a saying that goes “if you have a hammer, all you see are nails”.
It’s a bit like this when it comes to social media research. We can (kind […]
600 days ago we set out on a journey to use the things people share online to help inform, inspire and challenge organisations to be better.
Along the […]
It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research – there are a few tips which can help you focus […]
Catherine Wright, Senior Consultation and Intelligence Officer at the GLA tell us how they have been evaluating the impact of the Games by exploring the views of Londoners and […]
The Government’s Foresight unit has just published its report:Future Identities – Changing identities in the UK: the next 10 years.
This report provides an evidenced-based review on how […]
It’s easy to think of social media as one big amorphous mass of consumer generated content. But not all social media is created equal. Their nature and how they […]
Erik Qualman has updated his Social Media Revolution video, enjoy.