Aura – Social Media research seminar

In case you missed last week’s Aura Social Media seminar, here’s a quick summary of what we covered in our session.

Session title:

What the heck is social listening […]

By |December 3rd, 2013|Categories: Blog||0 Comments

Why you should think beyond sentiment

There’s a saying that goes “if you have a hammer, all you see are nails”.

It’s a bit like this when it comes to social media research. We can (kind […]

By |November 7th, 2013|Categories: Blog||0 Comments

Finalist – MRS Best New Agency

600 days ago we set out on a journey to use the things people share online to help inform, inspire and challenge organisations to be better.

Along the […]

By |October 8th, 2013|Categories: Blog||0 Comments

5 practical tips to help you get the most from your Social Media Monitoring

It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research – there are a few tips which can help you focus […]

By |October 3rd, 2013|Categories: Blog||0 Comments

Evaluating the London 2012 Games

Catherine Wright, Senior Consultation and Intelligence Officer at the GLA tell us how they have been evaluating the impact of the Games by exploring the views of Londoners and […]

By |August 12th, 2013|Categories: Blog||0 Comments

How our sense of identity might change in the future

The Government’s Foresight unit has just published its report:Future Identities – Changing identities in the UK: the next 10 years.

This report provides an evidenced-based review on how […]

By |July 4th, 2013|Categories: Blog||0 Comments

A quick guide to social media research data

It’s easy to think of social media as one big amorphous mass of consumer generated content. But not all social media is created equal. Their nature and how they […]

By |January 15th, 2013|Categories: Blog||0 Comments

Social Media Revolution video – updated

Erik Qualman has updated his Social Media Revolution video, enjoy.

By |November 8th, 2012|Categories: Blog||0 Comments

How to win at the Zero Moment of Truth

Moments of truth

Up until now, leading brands have been the ones who consistently win at two ‘moments of truth’ for their consumers:

  • The first moment is the consumer experience when […]
By |October 26th, 2012|Categories: Blog||0 Comments

The Big Qual Social Club

We think it’s time to start a conversation about Big Qual. We’ve got a hunch that with the right people, the right tools, a good way of working and […]

By |October 5th, 2012|Categories: Blog||0 Comments