Market Research Summit – 2015

Using social listening research as the methodology, we take a new view of our trust in financial services.

Instead of asking how much they trusted their banks, consumers were […]

By |May 13th, 2015|Categories: News||0 Comments

Recognising innovation in research

Having said a slightly emotional goodbye to my wife and two boys, I’m now sitting in T5 Heathrow waiting for a flight to Miami. Not normally how I’d spend […]

By |October 19th, 2014|Categories: Blog||0 Comments

3, it’s the magic number…

This week sees a bit of a milestone for us, it’s our 3rd birthday.

What a year it’s been.

We’ve seen social listening research gaining momentum, evolving and maturing […]

By |October 15th, 2014|Categories: Blog||0 Comments

Aura – Social Media research seminar

In case you missed last week’s Aura Social Media seminar, here’s a quick summary of what we covered in our session.

Session title:

What the heck is social listening […]

By |December 3rd, 2013|Categories: Blog||0 Comments

Why you should think beyond sentiment

There’s a saying that goes “if you have a hammer, all you see are nails”.

It’s a bit like this when it comes to social media research. We can (kind […]

By |November 7th, 2013|Categories: Blog||0 Comments

Finalist – MRS Best New Agency

600 days ago we set out on a journey to use the things people share online to help inform, inspire and challenge organisations to be better.

Along the […]

By |October 8th, 2013|Categories: Blog||0 Comments

5 practical tips to help you get the most from your Social Media Monitoring

It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research – there are a few tips which can help you focus […]

By |October 3rd, 2013|Categories: Blog||0 Comments

Evaluating the London 2012 Games

Catherine Wright, Senior Consultation and Intelligence Officer at the GLA tell us how they have been evaluating the impact of the Games by exploring the views of Londoners and […]

By |August 12th, 2013|Categories: Blog||0 Comments

How our sense of identity might change in the future

The Government’s Foresight unit has just published its report:Future Identities – Changing identities in the UK: the next 10 years.

This report provides an evidenced-based review on how […]

By |July 4th, 2013|Categories: Blog||0 Comments

A quick guide to social media research data

It’s easy to think of social media as one big amorphous mass of consumer generated content. But not all social media is created equal. Their nature and how they […]

By |January 15th, 2013|Categories: Blog||0 Comments